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Tangs Orchard Road
When Singapore’s seventy-five year old iconic department store approached us with the brief to “reinvent department store retailing”, we took a hard look at how shoppers wanted more than just value shopping and browsing endless rows of merchandise.
We commissioned architectural graphics that softened hard pillars and structures in the store. This store won several awards including “Best New Retail Concept” and “Best Shopping Experience” from the Singapore Tourism Board, and “Retail Concept of The Year” from the Singapore Retailer ’s Association.
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