Padini Concept Store
Kuala Lumpur, Malaysia
The Padini Group is a hugely successful Malaysian retail group with multiple brands in fashion, shoes, accessories and lifestyle cafes. The brief was to create an “umbrella” concept that would bring all their brands together into one store. Our thoughts were to avoid making it a “shop within a shop” concept as that would not bring the brands together. In between the spaces, visual merchandising and vista points were created to highlight the different brands in presenting the latest collections or advertising campaigns.