Kuala Lumpur, Malaysia
Having completed designing 5 out of the 10 top advertising agencies in Malaysia, we were approached by Naga DDB to design their offi ce with a brief that was “to have a Malaysian identity, yet different from the other agency”. It was an exciting challenge for us as we were also forced into thinking how to design the offices of two competing agencies with very similar briefs, yet make them different. We decided to approach this project by giving each department a Malaysian character - drawing inspiration from the major cultural groups but avoiding the cliches. The result was an offi ce with a contemporary Malaysian flavor that was uniquely interpreted for Naga DDB in its quest to project a new image.