Kuala Lumpur, Malaysia
One of Malaysia’s multi-award winning advertising agencies, Leo Burnett has a very dynamic reputation to up keep; but in its own inimitable style. Our brief was very simple - to create an identity that is uniquely Malaysian for a global advertising agency. We drew our inspiration from the 1950’s era of Malaysian architectural palette and made it contemporary. Each meeting area had a different look and were given names to reflect this. Yet, in this informal surroundings, serious business can be conducted. This project has consistently been referred to as a benchmark for nearly all our other commercial projects, and for the advertising industry throughout Southeast Asia.