Kuala Lumpur, Malaysia
One of our earliest agency work, BBDO was going through a rebranding program and we were commissioned to redesign three of BBDO’s offices in the Asian region. The brief was to present BBDO as a renewed dynamic force with a global reach, yet attuned to the local market that each office was representing.
And in each of the office, we also introduced “white space”, areas that were simply for lounging or relaxing. An unheard of and rather luxurious idea, it ultimately proved to be a success in providing a more conducive space to exchange ideas and conversations for its inhabitants.