Alliance Merchant Bank was rebranding itself as a dynamic alternative to the established banks and was positioning its image to reflect this. Our approach was to design their headquarters with the look and feel of a young, expressive and growing bank with a fresh
appeal, far removed from the staid and conservative image of most banks. We played with material selection that came from a modern palette of natural textures, choice of colors and furniture, lighting effects and cosy lounges for informal discussions.