Aarong flagship

Dhaka, Bangladesh

Aarong is the retail arm of one of the world’s largest NGO based in Bangladesh. Their role is to empower the poor in the villages to find a livelihood by crafting traditional handicrafts that are sold through their Aarong stores.

With 65,000 artisans at our disposal, we try to create a story that showcases the arts and crafts of these artisans in a store that is built as a hope of their dreams to grow globally.  An imposing 6-storey tall ‘Tree of Life’ greets the customer made out of over 65,000 objects

formed into a traditional pattern floating on a motif of the rivers of Bangladesh, the source and lifeline of this nation.